Single Schema: Focusing expectations | |
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Sites
that rely exclusively on a single form of anchor schema can quickly shape
a reader's expectations and lower the reader's learning curve to navigate
within the site. The relative simplicity of a single anchor scheme allows authors to concentrate on other aspects of the work. Whitney Museum of American Art's Idea Line [67], while it has three views, has a single anchor scheme. This relative simplicity in the anchor allows readers more confidence to traverse the timelines and uncover the clusters of artworks. Him's [9] single anchor scheme allows the simple anchors fade into the background as merely a way to trigger new content. Reinforce the main message What We Will [66]also uses a single anchor scheme
that carries the main structure of the work. We travel through a single
day in a life, and the only way to do so is through the space and time
provided by the anchor. A single graphic anchor scheme can create a uniform expectation
for the work: 25 Ways to Close a Photograph
[41] presents its materials through face anchors to get behind
faces, where Him [9] 's five buttons let
the reader quickly grasp the work's structural pattern, and The
Jew's Daughter [45] sets up a reading strategy which merges acteme
and episode
with the single anchor. Diagrams Series
5 [57] always uses the same format: mouse over the layered
anchors to reveal them. Yet the limits of a single scheme can also be subverted: both Same Day Test [25] and Joe's Heartbeat in Budapest [49] use a single limited structure to highlight the anchor's content and force the reader's attention on the mode of interaction: a choice of action or a frustrating conversation, respectively. If the navigation scheme is not clear, however, a single scheme can backfire: While Charmin' Cleary [16] relies on one navigation structure as each text chunk forms an hidden anchor, readers can make incorrect assumptions about where anchors may lead [115].
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