Where the USA TODAY  integrates its anchors with its colored subject heading
scheme, the BBC's anchors are more subdued and integrated with the nonanchoral
text. Sections are delineated with graphics and white lines between shades
However, the BBC uses multiple anchor schemas, from small
banners to pictures, from bold text to non-distinguished text anchors.
These schemas rely on anchor clustering in menus
(mostly text lists) and preclude the possibility of distinct and isolated
embedded text links.
On the front node, almost every content item (text,
graphics) is an anchor. However,
the few nonanchoral texts are non-distinguished
--they look the same as the anchors.
Screenshot used by permission--red
is modified commentary.
In the news section, nonanchoral text is more distinct as
it is a size larger and black, and we can see several anchor schemas:
that accompany the stories (anchors to the George W. Bush story are
in both the picture and the headline). While these anchors are not announced
(e.g., "click on the picture to access the story") they are
Text menus with modest
indications of previously visited links.
Note too, the multiple anchors that point to the same link:
anchors to other sections are seen both in a subsection menu and a typographically
different anchor signifying subject. This is a crude taxonomic scheme,
but as it appears only in one place and only to designate other sections,
it is not a true taxonomy as
envisioned by the Nanards , Trigg ,
Screenshot used by permission--red is modified
Screenshot used by permission.
for kids  and Questacon
, the children's section uses bright colors and flashy
icons to attract attention to the anchors. Like FirstGov, BBC uses
pictures as well as words for the children's site. Unlike the non-child
focused sections of the BBC, the pictures here are iconic to emphasize
or repeat the meaning for poor readers, rather than additional information
to entice readers.
The BBC also has a unique scrolling anchor like a layered
drop down menu.