Click here or else: popup anchors over primary pages (efferent) |
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Newspapers, magazines, and other content providers need to find a way to pay for their content, and often turn to popup ads. These provide games (nicely subverted by Ley's War Games--Catch The LandMine!! [40]), travel brochures, wine, and other distractions for the weary websurfer who just wants to catch up on the news. Often these appear uninvited over the content page and obstruct the readers' view. These are essentially large single anchors, as clicking on them will bring the reader to the advertised site. Readers are confronted with anchors they did not originally seek and must either:
Often, business popup anchors are misleadingly animated.
Obitz' Catch the Taxi [51] invites readers to "play" to move
the porter to the pretty girl as taxis go back and forth. Yet actually
clicking on the anchor to play will merely open the travel site.
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