Storytelling banner ads: Animated emotional lures (efferent) |
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Other popup ad-anchors tell an animated story to provide content and entice readers to find out more. The Right One [63](a matchmaking website), for example, gives an evocative little tale on Yahoo (March 11, 2004). A man and woman come in from the opposite edges of the screen, meet, think about kids and a family, and marry. The animation and bodies are deliberately primitive, embodying the slow bandwidths into the motif of love and fantasy. They meet in the clouds
they embrace
they fantasize
And you too, can have a wonderful life if only you click on the anchor:
Like Diagrams Series 5 [57], these are odd cases of anchors. Technically, clicking on the anchor does trigger a link to other content, so these are anchors. However, they are animated anchors that provide node and anchor in one space. |