Text Menu

Hummer (like Cooperstown [6] and Earthtrends [12]) was one of 47 winners in the 2002 Communications Arts Interactive Annual 8 Awards [81] . The cached site from 2002 on the Communications Arts Interactive website shows an innovative use of menus, with a horizontal submenu covering half the screen:

From (Communications Arts Award winning site for Hummer). Screenshot used by permission.

The tertiary menu (accessed from h2) then comes back to the top:

From (Communications Arts Award winning site for Hummer) Screenshot used by permission.

Interestingly enough, the actual current Hummer site (as of May 3, 2004) does not use these horizontal submenus, but sticks with menus on the top that scroll down, with tertiary menus to the side. This seeems to be a common menu strategy in efferent sites--even to tertiary levels (for example the Nevada Division of Environmental Protection [50] and Questacon [55]).

Screenshot used by permission.

The current Hummer site (as of May 03, 2004) does not have any anchors in the text itself, but uses an orange next and back symbol > and < to indicate previous and next content. This also seems to be common in both efferent and aesthetic sites (for example Him [9], High Crimson [11] and Kidbuilding [31]). In The Changing Room [8] adds an iconic face to the next symbol.