[60]Saturn, Official home page 2004 <http://www.saturn.com/saturn/showroom/ion/sedan/index.jsp?nav=100> (efferent)

Text Menu

Saturn uses the standard heirarchical menu and blue links. But it also has a playful streak. Saturn tries to make itself a "people friendly" place, and it uses a map overlaid in pictures of its cars on the street to do this. Unlike Fuddruckers [19], Saturn provides understandable connections between the graphic portion and the anchor. Like Garnier Fructis [20], the maps are designed to draw people in, to explore the product.

Where Garnier Fructis' maps concentrate on the people having fun because they used hair care products, Saturn's maps visual focus is on the car but anchoral focus is on the people. The anchors detailing the car's features are mapped on the people walking by, interacting with, or even ignoring the car. Like Earthtrends [12], the Idea Line [67], and Poems That Go Archives [54], anchors are selectively animated to provide cues about the anchor's destination. Unlike these, however, the cues are needed to convey the connections (between a leather purse and leather accessories, for example). The anchors also play with the text words, with different texts appearing as the user mouses over the blue anchor map.

In one picture map, the anchor for the trunk goes on a large purse with the title "cargo crazy," and in another map, onto a smaller carry sack with "one size fits all." These are almost connotative links, implying that the cargo room will meet the needs of any gender or any occupation.

Screenshot used by permission.

The separation between where the anchoral action is (the people surrounding the car) and the actual content (the car itself) is reminiscent of the separation in The Rainbow Factory [22].

Screenshot used by permission.