Curtis LeMay's Web Workshop

It is the duty of every patriotic American to understand the fundamental doctrines of Web publishing, which are:

  • Penetration: You must deliver your message directly to the hearts and minds of the people in spite of all resistance.
  • Impact: Your message must achieve maximum persuasive effect, resulting in instantaneous conversion and strong sales.
  • Massive Information: You must inform the target totally, which means repeatedly, constantly and without respite. Technology is not a game, it is a struggle for our very existence.
  • Acceptable Losses: The defense of liberty is never cheap. Many must fail so that a few may come home in glory. Once you fell flaming from the sky, a hero's exit. Now you spend the rest of your life pushing a mop and flipping burgers. No matter, the final triumph belongs to all the free.