Garnier Fructis: An Anatomy of Anchors

[20] Garnier Fructis Official home page, 2004. <http://www.garnierfructis.com> (efferent)

While the main navigation on this site is through a top menu, it also has an exploratory map on pictures of people using their products, similar to Saturn [60]'s map. In both these cases, the map is not directing people to the site content, but connecting a pleasing picture with the product. (The Rainbow Factory [22] does a similar thing, making an overall connection rather than a specific anchor-to-content-connection.)
Unlike Ferris Wheels [33], Sand Loves [38], Samplers [37], or The Pines at Walden Pond [39], Garnier Fructis' map does not show an overall information structure.

The people in the Garnier Fructis map are having fun because they used a particular hair product, and clicking on the round dot next to the person will bring up an extended animation with other anchors for more detail about how to use that product.

Screenshot used by permission.

Unlike Fuddruckers' [19] invisible anchors, and like Saturn's anchor markers, each anchor is shown with a dot. Unlike Saturn, Garnier Fructis' anchors track visited (yellow) and unvisited (green) nodes.

even the flash sites tell visited from nonvisited links.
Screenshot used by permission.

The anchor strategy here is more complex than a simple map, as the anchor opens a smaller node in a montage. This smaller node then provides both content and further text anchors.

Anchors in the smaller node are modest, only a lighter green ("GET THE LOOK") than titles ("MUST HAVE") or information ("THE PERFECT TAN"). These anchors lead to larger screens with more information.

movie and text in smaller node
Screenshot used by permission.